Scion was introduced in the early 2000s and marketed to a younger and "hipper" demographic. The Scion line is produced by the parent company Toyota. Scions were made to be a combination of function, fashion and funk with the intent of enticing first time car buyers into the Scion line.
One of the signature features of the Scion lime is the functionality and ability to put sporting gear or even camp and sleep in the rig. One thing about Scion that separates it from other cars like the Honda Element - designed to do the same things - is the price point and electronic integration. Bluetooth Technology and MP3 uploads are geared to the younger set that understands and craves this tech.
For those who have a Scion, Toyota or Infiniti, it's very important to take care of it. Use covers to keep your car looking sharp, even if you don't have a garage. Indoor and outdoor car covers are a logical accessory when covering your car short-term, or for long-term storage use.