Infiniti, the high-end division of Nissan, once struggled to find its role in the American automobile industry. The Nissan brand emerged in 1987 as "Infiniti", aiming to corner the American market in luxury vehicles. Mostly popular in Japan, Infiniti found it difficult to make a successful transition with an American audience. After years of competing with well-known vehicles, Infiniti refocused, choosing to produce luxury sports vehicles. Infiniti found success with their FX35 sports utility vehicle, and then in 2008, with the Infiniti EX35. The innovative model, a compact crossover, introduced Infiniti as a contender in compact vehicles.
In addition to the release of new, innovation vehicles, Infiniti took further steps to connect with an American audience. Infiniti launched The Infiniti Owners Club in 1999, and remained persistent in customer demands, releasing popular features such as Back-Up Collision Prevention, Around View Monitor, Lane Departure Warning, and Voice Recognition. To promote their overall image of high-tech engineering, performance and luxury, Infiniti has partnered with Red Bull Racing and Cirque de Soleil.
To read more about innovations at Infiniti, visit their official website.
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