Chrysler Dodge has big plans for their new compact car, the 2013 Dodge Dart. As shown in their official Chrysler web video, "How to Change Cars Forever", the 2013 Dodge Dart will challenge what it means to build the perfect car. The 90 second long ad releases groundbreaking, state of the art features including integration with phone applications, touch screen displays in the interior, and LED taillights all within a competitive price range.
Thanks to a collaboration with Viacom, an extensive ad campaign will showcase the 2013 Dodge Dart on hit networks such as MTV, MTV2, Comedy Central and Spike. With a fresh new take to compact vehicles, the Dart will separate the Dodge automobile brand from the popular Dodge Ram Truck, which has continued to gain success with truck enthusiasts.
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