CHEVROLET - Car Covers

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CHEVROLET Covers Reviews +
Rated 4.5 out of 5 based on 13 ratings
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  • God`s sun is smiling down on my cover. by willow the tree Date: 2014-03-21 Rating: 5 star rating 5 out of 5
    GM is no longer making my car Chevy ,Aveo with only 14,000 miles on it.The paint still shines like the God`s sun.Never been in an accident.Right, you must drive it!LOL It is bright blue and I am very sure I bought the right cover.Easy on,easy off.Light weight,I am 77.Thank you.
  • Heavy Duty by Dave Date: 2013-08-07 Rating: 4 star rating 4 out of 5
    I live in a dusty area and my car is parked in a carport, unused, for a week at a time. I was looking for something to keep the dust/dirt off and protect the paint from the neighborhood cats that like to sleep on my car. The Grey Max is nice and heavy - should do the trick.
  • Fits perfect by Kit-Kat Date: 2013-08-03 Rating: 4 star rating 4 out of 5
    The car cover fits my car like a glove.
  • Would purchase this cover again. by Classic Car Own Date: 2013-06-16 Rating: 4 star rating 4 out of 5
    Car Cover provides great coverage and protection.
CHEVROLET Covers Content

We've made it easier to find the right fitting car cover size. There is no need to measure, we have done that for you! When you select your Chevrolet model and year in our selector, we match you up with the right size automatically.

We have multiple cover materials to choose from, so you can be sure we will suit nearly any vehicle's protection needs, whether you need protection from dust indoors, hot sun and wind, or rain and snow. Cover your Chevrolet with an EmpireCovers.com car cover for the right protection at the right price.

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When Chevrolet Took Chevy To The Levee - And Left It There

Chevrolet's nickname, Chevy, is better known in American culture than Chevrolet itself. Don McLean sang about his Chevy in the iconic hit, American Pie - and he's not the only one. Over the years, Bob Seger, Motley Crue, Taylor Swift and even Elton John have featured Chevy - not Chevrolet - in their songs. The Beach Boys' hit song, "409" was an ode to the 1957 Chevy.

Over the past several decades, as the brand became more entrenched in American identity, the car company's longtime advertising agency purposefully promoted the image of Chevy as the ultimate embodiment of America. That agency had successfully tagged Chevy as "the heartbeat of America," but in April 2010, they were dismissed. After a few months of rotating advertising agencies, a new one took over Chevrolet's account.

So what happened? A memo, issued internally in June 2010, cited concerns about consistency. Specifically, Chevrolet leadership, on the advice of this agency, wanted to consolidate the brand's identity and prominence in the hopes of creating an even greater, stronger, market presence. The hope was it would be more recognizable to consumers both within the United States and internationally. Employees were told in the now infamous memo that, "the more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

Chevrolet leadership referenced Coca-Cola and Apple as examples of excellence in consistency in brand identity. Chevrolet even went so far as to tell employees that there would be a "swear jar", ready to collect a quarter every time an employee slipped up and said "Chevy" instead of "Chevrolet." The proceeds of which were to fund some sort of team building event in the future.

Despite no reports on the effectiveness of the Chevy swear jar, there are still several Chevrolet advertisements on television. Many still make reference to Chevy, in addition to Chevrolet. Chevrolet has either decided to change advertising and re-branding tactics, or has opted for a slow adoption of Chevrolet as a standalone brand identity in their marketing materials.

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