Behind the Scenes at the Philly Auto Show
The Philadelphia Auto Show just held it’s annual event at the Philadelphia Convention Center and Empire HQ sent out the Behind The Covers crew to get an exclusive behind the scenes look at the action.
The yearly car gala is one of the oldest and most popular gathering of automobiles in the country. The first Philly Auto Show was organized way back in 1902. The variety of vehicles and the amount of people who frequent the event each year has increased dramatically over the past 111 years. The show currently brings in over 200,000 guests and has over 700 vehicles filling in the 550,000 square feet of the Center City, Philadelphia building.
We sat down with Kevin Mazzucorla, the Executive Director of the Philly Auto Show who has been involved with the event for the past 15 years, to get to know what makes this event so special.
EMPIRE COVERS: “What’s the best aspect the Philadelphia Auto Show has going for it, right now?”
KEVIN MAZZUCORLA: “Everything. Everything is perfect. But seriously, for one, the tradition of the event is phenomenal. It’s one of the oldest shows in the country. Kids who have come to the show with their grandparents become grandparents and then take their grandchildren. It’s amazing. You see generations that have been coming to the show for, well, generations.”
EC: “How has the show changed over time and, more specifically, within recent history to where it is today?”
KM: “A lot has changed. For one, the size of the show. The building is bigger, more people are coming, the interest is stronger than ever. That doesn’t even count for how much the technology has changed and how much the industry has grown over the years. A larger automobile culture means more companies want to get in the door to show off their product. This year we have over 700 vehicles on the show floor.”
EC: “How big of an influence does the Philly Auto Show have?”
KM: “A great deal, actually. The Philadelphia market is top 4 in the auto industry in terms of sales of vehicles alongside New York, LA and Chicago. This area alone generates about $3 billion in revenue per year. 30% of all vehicles in the Philadelphia market are influenced by this show, so we have a lot of pull going for us.
“The beauty is, there is no selling going on at the actual show. People come in, see what they want to see and make decisions later. For the most part people will come in and view something they didn’t know existed or never thought of before and will tend to at least research into that specific vehicle more, if not purchase it at a later time.
EC: “Are you in competition with other big shows around the country?”
KM: “We obviously want to have the best car show in the world, but yes, sometimes the wind is pulled out of our sails. Detroit is a huge show and is right before us, so naturally if car companies want to unveil something brand new or an incredible unique concept, they’re going to do it there because it’s the first big show of the year. Just the way it is.”
EC: “Would you like us to cover all of your cars for next year?
Thanks to Kevin for taking the time out of his busy schedule to speak to us. Photos of the event and the beautiful cars are below, but before we run out of covers supplying the 2014 Philadelphia Auto Show, you may want to stock up for your own good. Check us out at EmpireCovers.com.
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